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Peter Chernin and Andreessen Horowitz Back Pioneering AI-Focused Entertainment Studio Promise
Nov 19, 2024, 03:04 PM
Veteran media executive Peter Chernin and tech investor Andreessen Horowitz are backing Promise, a pioneering new studio that will primarily use generative AI to make shows and movies. The studio, founded by George Strompolos, Jamie Byrne, and Diego Solorzano, aims to drive storytelling innovation in the era of generative AI. Promise is supported by The North Road Company and Andreessen Horowitz's Andrew Chen. The studio's launch marks a significant step in the integration of AI into entertainment production.
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