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Volkswagen's Strategy in China Post-Sengpiehl Incident by Mid-2025
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Resolution / Starting Odds
Increase local partnerships • 25%
Focus on electric vehicle market • 25%
Expand marketing efforts • 25%
Reduce market presence • 25%
Volkswagen's strategic announcements or press releases
Story
Volkswagen's China Marketing Chief Jailed, Deported, and Banned for 10 Years Over Cannabis
Oct 21, 2024, 10:57 PM
Jochen Sengpiehl, Volkswagen's Chief Marketing Officer and head of product strategy for China, was jailed for over 10 days and subsequently deported from China after testing positive for cannabis. Sengpiehl's positive test occurred upon his return to Beijing from Ko Samui, Thailand. The incident highlights the strict drug enforcement policies in China, where foreign nationals can face severe administrative actions, including detention and deportation, for drug use detected upon re-entry, even if the substances were consumed legally abroad. Sengpiehl also faces a 10-year re-entry ban to China.
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Strengthen compliance measures • 25%
Increase diplomatic engagement • 25%
No significant changes • 25%
Other strategic changes • 25%
Increase investment in China • 25%
Reduce presence in China • 25%
Maintain current strategy • 25%
Other strategic move • 25%
Increase productivity • 25%
Reduce costs • 25%
Layoffs • 25%
Other • 25%
Focus on expanding in other Chinese regions • 25%
Increase investment in electric vehicle technology • 25%
Strategic partnership with another Chinese company • 25%
Other • 25%
Wage reductions • 25%
Plant closures • 25%
Job outsourcing • 25%
Other measures • 25%
Successful roll-out of 18 new models • 25%
Roll-out of fewer than 18 models • 25%
Partnership terminated before 2030 • 25%
Other outcomes • 25%
Increased market share • 25%
Stable market share • 25%
Decreased market share • 25%
Market exit • 25%
India • 25%
Southeast Asia • 25%
South America • 25%
Africa • 25%
Increase • 25%
Decrease • 25%
No significant change • 25%
Data unavailable • 25%
Improved market position • 25%
No change in market position • 25%
Declined market position • 25%
Other • 25%