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Volkswagen's Market Strategy in the U.S. Post-Union Vote
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United Auto Workers•UAW•Volkswagen•Chattanooga•Tennessee•VW•Littler•National Labor Relations Board•South•Daimler Truck North America
Resolution / Starting Odds
Increase investment in Southern US plants • 25%
Shift some operations abroad • 25%
No significant change • 25%
Reduce overall U.S. footprint • 25%
Volkswagen's strategic announcements or reports from credible automotive industry analysts
Story
UAW Poised for Historic Union Win at VW Plant in Tennessee on April 17
Apr 15, 2024, 03:01 PM
The United Auto Workers (UAW) is on the brink of a significant victory at a Volkswagen plant in Chattanooga, Tennessee, which could become the first foreign commercial carmaker to unionize in the U.S. This potential milestone follows a less confrontational approach from VW management compared to previous attempts, with the company not employing the services of the law firm Littler and agreeing quickly to terms for holding a National Labor Relations Board (NLRB) vote. The UAW's efforts include an organizing committee that has built relationships with over 90% of the plant's workforce, bolstered by recent record wins at the Big 3. A vote is scheduled for April 17, with more than two-thirds of the workers reportedly planning to vote in favor of unionizing. This unionization effort is part of a broader movement to organize auto factories in the traditionally anti-union South, highlighted by the UAW's high-stakes contract negotiations at Daimler Truck North America.
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Increase investment in domestic EV production • 33%
Form new alliances with non-Chinese EV part suppliers • 33%
No significant change in strategy • 34%
Expand efforts in Alabama • 25%
Shift focus to other Southern states • 25%
Reduce scale of Southern campaigns • 25%
Maintain current level of effort • 25%
Increased production • 25%
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Temporary halt in production • 25%
Increase in Volkswagen stock price • 33%
Decrease in Volkswagen stock price • 33%
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Increase • 33%
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Remain Stable • 34%
Increase in employment • 33%
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Focus more on existing vehicle improvements • 33%
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Increase in union-friendly policies • 33%
No change in labor policies • 33%
Tightening of union restrictions • 33%
Increase wages to deter unionization • 33%
Change nothing • 33%
Enhance worker benefits • 34%
Shift production to U.S. • 25%
Shift production to other countries • 25%
Seek tariff exemptions • 25%
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Increase in production rates • 33%
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No change in production rates • 34%