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Market
Traditional Broadcasters' Response to Amazon's NHL Deal by 2024 End
5
Amazon•Prime Video•National Hockey League•NHL•Canada•Prime Monday Night Hockey•Rogers•Canadian•Amazon Prime
Resolution / Starting Odds
Rogers launches competing service • 33%
Bell Media launches competing service • 33%
No new streaming services launched • 34%
Official press releases or media reports from traditional broadcasters.
Story
Amazon's Prime Video Secures NHL Monday Night Broadcast Rights in Canada
Apr 25, 2024, 03:44 PM
Amazon's Prime Video has secured the rights to broadcast National Hockey League (NHL) games on Monday nights in Canada starting from the 2024-25 season. This new partnership, officially announced by the NHL, involves a two-year deal where Prime Video will become the exclusive host for these games. The initiative, known as 'Prime Monday Night Hockey', marks a significant shift from traditional broadcasters, with Rogers also partnering with Amazon to stream these games. This deal signifies Amazon's increasing involvement in live sports broadcasting, specifically targeting Canadian viewers who will need an Amazon Prime subscription to access these games.
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Similar markets
Yes, several new entrants • 33%
Yes, one new entrant • 33%
No new entrants • 33%
Netflix sees increased Canadian investment • 25%
Amazon Prime Video scales back Canadian operations • 25%
Disney+ increases subscription prices in Canada • 25%
No significant impact • 25%
Increase in legal streaming options • 25%
Partnerships with tech companies • 25%
Public awareness campaigns • 25%
No significant change • 25%
NBC finalizes deal alone • 25%
WBD matches and splits rights with NBC • 25%
Prime Video secures some rights • 25%
No change in current state • 25%
Disney+ • 25%
HBO Max • 25%
Peacock • 25%
None • 25%
Basketball • 20%
Soccer • 20%
Baseball • 20%
Tennis • 20%
Other sports • 20%
Yes • 50%
No • 50%
Less than 10% • 25%
10-20% • 25%
20-30% • 25%
More than 30% • 25%
Warner Bros. Discovery • 33%
NBCUniversal • 33%
Amazon • 34%
Extended partnership with NBC • 25%
Renewed partnership with TNT • 25%
New contract with Prime Video • 25%
Multiple networks sharing rights • 25%