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Tractor Supply Ends DEI Roles, Pride Sponsorship, and Carbon Goals Amid Customer Feedback

Jun 27, 2024, 08:52 PM

Tractor Supply has announced significant changes to its corporate policies in response to customer feedback. The company will no longer sponsor pride festivals, eliminate all Diversity, Equity, and Inclusion (DEI) roles, and retire their DEI goals. Additionally, Tractor Supply will end its carbon goals and refuse to share data with the Human Rights Campaign. The company will also refocus on rural and veteran causes. Tractor Supply's move is seen as a response to growing consumer dissatisfaction with corporate involvement in social and political issues.