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Market
Total annual value range of the NBA media rights deal by end of 2024
3
NBA•WBD•NBCUniversal•NBCU•David Zaslav•Amazon•Basketball Night in America•Inside the NBA•Adam Silver
Resolution / Starting Odds
$2.5 billion to $5 billion • 25%
$5.1 billion to $7 billion • 25%
$7.1 billion to $9 billion • 25%
More than $9 billion • 25%
Official NBA announcements or credible financial news sources
Story
NBA TV Rights: WBD May Offer $2.8B to Outbid NBCU, Adam Silver Key in Talks
May 9, 2024, 06:11 PM
The NBA is currently at a critical juncture regarding its TV rights negotiations, with Warner Bros. Discovery (WBD) and NBCUniversal (NBCU) as key players. WBD, under CEO David Zaslav, has expressed a strong desire to retain the NBA media rights, despite previous statements in 2022 suggesting they could manage without them. The potential deal could be worth up to $7 billion annually, with Amazon also showing interest. NBCU is close to securing a package for $2.5 billion per year, potentially introducing 'Basketball Night in America.' WBD may need to increase its offer to $2.8 billion to match NBCU's bid, leveraging its matching rights for third party offers. The outcome will significantly impact popular programs like 'Inside the NBA.' NBA Commissioner Adam Silver's role in these negotiations is crucial, as the total deal value could reach $76 billion.
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Similar markets
Less than $2.5B • 33%
$2.5B • 34%
More than $2.5B • 33%
$5 billion-$6 billion • 25%
$6 billion-$7 billion • 25%
$7 billion-$8 billion • 25%
Over $8 billion • 25%
Under $70 billion • 25%
$70 billion to $80 billion • 25%
$80 billion to $90 billion • 25%
Over $90 billion • 25%
Increase by over 20% • 33%
Increase by 10-20% • 33%
Increase by less than 10% • 33%
Less than 200% • 33%
200% to 250% • 33%
More than 250% • 34%
Significant increase • 33%
Moderate increase • 33%
No change or insignificant change • 34%
Yes • 50%
No • 50%
1-2 companies • 25%
3-4 companies • 25%
5-6 companies • 25%
More than 6 companies • 25%
Amazon • 25%
Disney • 25%
NBCUniversal • 25%
Warner Bros. Discovery • 25%
Yes • 50%
No • 50%
Under 10% increase • 33%
10% to 20% increase • 33%
Over 20% increase • 34%