YouTube Partners with CAA to Launch AI Likeness Protection Tools Against AI-Generated Fakes in First Partnership of Its Kind

Dec 23, 2024, 04:25 AM

YouTube has partnered with Creative Artists Agency (CAA) to introduce AI likeness protection tools aimed at helping actors, athletes, and other talent combat AI-generated fakes on the platform. This initiative is being described as the first of its kind, allowing content creators to take action against unauthorized AI representations. Additionally, YouTube has unveiled a feature enabling creators to permit the use of their content for training AI models, which raises ethical considerations for some users.