YouTube Partners With CAA to Help Celebrities Control Digital Likenesses in AI Content, Testing in Early 2025

Dec 17, 2024, 08:50 PM

YouTube has partnered with Creative Artists Agency (CAA) to empower celebrities to manage their digital likenesses in AI-generated content. This collaboration aims to give artists the ability to identify and remove unauthorized AI deepfakes of themselves. The initiative will begin testing in early 2025 with leading celebrity talent, including actors and top athletes from the NBA and NFL, although specific names have not yet been disclosed. The partnership highlights a growing concern in the entertainment industry regarding the unauthorized use of celebrity likenesses in AI applications. YouTube's technology is expected to enhance the detection of AI-generated copies of celebrities and creators, allowing them greater control over their representation in digital media.