X Launches Verified Follower Analytics Tied to Creator Payouts

Nov 27, 2024, 09:48 PM

On November 27, 2024, X, the platform formerly known as Twitter, rolled out a new analytics feature that allows Premium users to view the number and percentage of their verified followers. Accessible under Premium -> Analytics in the app, this update helps users understand how many of their followers are verified accounts. This is significant as content creators' payouts are influenced by engagement from verified users; as one X employee stated, 'Your X payout amount comes down to one singular metric: how many verified followers engage with you.' Users have reported verified follower percentages ranging from 14% to over 19% of their total followers. The X team plans to introduce additional analytics on verified followers to further support creators in optimizing their engagement and revenue.