Wayfair to Open First Large-Format Brick-and-Mortar Store in Wilmette Next Week

May 16, 2024, 04:00 PM

Wayfair, the home goods and e-commerce giant, is set to open its first-ever brick-and-mortar store in Wilmette, near Chicago. This marks the company's initial foray into physical retail, following a trend among digitally native companies to establish a physical presence. The new store, a large-format location, is scheduled to open next week and is situated conveniently off the expressway. The opening of this store signifies Wayfair's strategic move to enhance growth through physical locations. NBC provided a sneak peek inside the store, and the company's stock symbol is $W.