Warner Bros. Discovery to Match Amazon's $1.8 Billion NBA Media Rights Bid Amid $20.9B Deal

Jul 22, 2024, 07:47 PM

Warner Bros. Discovery (WBD) has officially announced its intention to match Amazon's $1.8 billion per year bid for the NBA's media rights. The NBA's new 11-year, $76 billion media rights deal includes multiple packages, and WBD aims to secure the package initially targeted by Amazon. WBD has until the end of today to finalize its matching offer. The company has reportedly secured a letter of credit from undisclosed banks to facilitate the matching bid. The NBA is expected to review WBD's offer and decide whether to accept it, potentially leading to a legal battle if the league deems WBD's bid insufficient. WBD is also contending with NBC’s $2.5 billion per year bid and Disney's involvement in the media rights. This move could keep TNT's popular 'Inside the NBA' program on air beyond the 2025-2026 season.