Walmart Launches New Food Brand with 300+ Items, Prices from $2

Apr 30, 2024, 12:30 PM

Walmart has launched a new private-label food brand on Tuesday aimed at attracting and retaining shoppers, especially Gen Z, by offering value-focused products. The brand features over 300 items including frozen goods, dairy, snacks, beverages, and more, with prices ranging from $2 to $15. Most products are priced under $5, making it a competitive move against other retailers expanding their own store brands. This launch marks Walmart's first new store brand in 20 years and targets younger customers who prioritize affordability and are not brand loyal.