U.S. Senate Bill NO FAKES Act Aims to Protect Against AI Deepfakes

Jul 31, 2024, 09:56 PM

A bipartisan group of U.S. Senators has introduced the NO FAKES Act, a Senate bill aimed at protecting individuals from unauthorized use of their voices and visual likenesses by AI technologies. The proposed legislation seeks to provide legal recourse for individuals whose likenesses are exploited by AI companies, allowing them to seek damages. The bill also includes provisions that extend protections beyond an individual's death. This legislative move follows calls from the U.S. Copyright Office for better legal protections against AI-generated deepfakes.