In the 2024 election, Donald Trump made significant gains among Black, Hispanic, and Native American voters compared to his 2020 performance. According to AP VoteCast, Trump's support increased notably among men under 45, with a 15-point shift among Black voters and a 12-point shift among voters under 30. His appeal extended to traditionally Democratic areas, including San Francisco, where he also saw an increase in support. Despite these demographic shifts, Trump's overall performance was described as offering a better 'product' that resonated with American voters.