TikTok Prepares U.S. Version of Core Algorithm Amid Privacy Concerns

May 30, 2024, 07:23 PM

TikTok is reportedly preparing a U.S. version of its core recommendation algorithm, according to sources, including Reuters. This move aims to develop a version of the app that operates independently of its Chinese parent company, ByteDance. The new algorithm will be used to create a separate app specifically for TikTok's 170 million U.S. users. The initiative, which has implications for competitors like $SNAP and $META, is seen as a response to growing concerns over data privacy and national security related to the app's Chinese ownership.