TikTok Permanently Withdraws Lite Rewards Program from EU to Comply with DSA, Addressing Addiction Risks

Aug 5, 2024, 10:15 AM

The European Union has successfully closed a case against ByteDance's TikTok after the social media giant agreed to the permanent withdrawal of its TikTok Lite Rewards program from the EU. This decision comes as part of TikTok's compliance with the Digital Services Act (DSA), which aims to regulate digital platforms and protect young Europeans from potentially addictive features. The European Commission confirmed that TikTok will not launch any other program rewarding screen time that carries risks of addiction for users. The commitments made by TikTok are now legally binding under the DSA, marking a significant step in the EU's efforts to safeguard the digital well-being of its citizens.