TikTok Permanently Bans XX-XY Athletics Ad Advocating Women's Rights

Jun 20, 2024, 09:48 AM

TikTok has banned an advertisement from XX-XY Athletics, a sportswear company founded by former Levi Strauss & Co president Jennifer Sey, for allegedly violating community guidelines. The ad, which advocates for women's rights in sports, has been labeled as 'offensive' by the platform. The company, known for its mission to protect women's sports, has faced a permanent ban from TikTok. Jennifer Sey stated that TikTok offered no reason for how the ad violated their policies. The ad, described as a bold feminist statement, has garnered attention and support from various quarters, including Sky News contributor Kosha Gada and former swimmer Riley Gaines. The script of the banned ad has been shared online.