TikTok Challenges Google with New Search Ads Campaign Announced on Tuesday

Sep 24, 2024, 02:10 PM

TikTok is making a significant move to challenge Google's dominance in the advertising sector by allowing advertisers to target its search results page. The new initiative, called the 'TikTok Search Ads Campaign,' introduces a keyword-based search solution that enables brands to place ads directly within TikTok's search results. This development, announced on Tuesday, follows TikTok's efforts over the past few years to build out its Search product. The move is seen as a strategic attempt to turn user searches into revenue, potentially impacting Google's ad business.