Taboola Secures Deal to Sell Ads for Apple News and Stocks Apps, Shares Surge Nearly 11%

Jul 16, 2024, 03:51 PM

Taboola has secured a deal with Apple to sell native ads for the Apple News and Apple Stocks apps. This partnership allows Apple to expand its advertising business without developing an internal sales team. Taboola will be the exclusive ad seller globally for these apps, except in certain markets where NBCUniversal will continue to sell ads. Following the announcement, Taboola's stock surged by nearly 11%, with some reports indicating a jump of over 9%. The deal, reported by Axios, is expected to connect advertisers with a vast audience in trusted, premium environments, with Apple News being the number one news app in many markets. Advertisers are already seeing triple-digit success with this new arrangement.