Taboola Partners with Apple to Manage Ads on Apple News and Stocks Apps, TBLA Stock Jumps 9%

Jul 16, 2024, 02:31 PM

Taboola has entered into a partnership with Apple to manage native advertising for the Apple News and Apple Stocks apps. This collaboration allows Apple to expand its advertising business without the need to build an internal sales team. Taboola's CEO highlighted that advertisers are already experiencing triple-digit success with this integration. Following the announcement, Taboola's stock (TBLA) saw a rise of over 9%, according to Axios.