Starbucks Reverses Open-Door Policy Under Brian Niccol, Implements New Code of Conduct Requiring Purchase for Cafe Use in North America

Jan 14, 2025, 04:00 AM

Starbucks Corp. has announced a significant change to its store policies in North America, reversing its open-door policy that was implemented in 2018 following an incident where two Black men were arrested at a Philadelphia store. The new code of conduct, effective by the end of January, mandates that customers must make a purchase to use the cafe's facilities, including restrooms. This policy shift aims to prioritize paying customers and improve the overall store environment. The decision comes under the leadership of new Chairman and CEO Brian Niccol, who is focused on reinvigorating the chain's sagging sales. The new rules also ban discrimination, harassment, consumption of outside alcohol, smoking, vaping, drug use, and panhandling. Starbucks spokesperson Jaci Anderson emphasized that the changes are designed to create a better environment for everyone by setting clear expectations for behavior and use of the spaces. The policy reversal follows incidents of unruly and dangerous behavior in stores, including the closure of 16 stores in 2022 due to safety concerns. At the time of the 2018 policy change, former Chairman Howard Schultz had stated Starbucks' commitment to not becoming a public bathroom while ensuring access to facilities.