Starbucks Reverses Open-Door Policy in North America, Requires Purchases Amid Sagging Sales

Jan 13, 2025, 08:19 PM

Starbucks Corp. ($SBUX) has introduced a new policy across its North American cafes, requiring patrons to make a purchase to linger or use the restrooms, reversing its 2018 open-door policy. The updated code of conduct, aimed at enhancing the guest and staff experience, also prohibits harassment, violence, smoking, and panhandling. This move is part of a broader strategy by Starbucks' new chairman and CEO, Brian Niccol, to improve store environments and boost sagging sales. The policy change comes after years of complaints about safety and customer experience, with Starbucks having closed several stores in 2022 due to issues related to disruptive behaviors. Starbucks North America President Sara Trilling stated that there is a need to reset expectations for how the company's spaces should be used.