Starbucks Hires Former Yahoo CMO as First Global Chief Brand Officer

Oct 18, 2024, 07:26 PM

Starbucks has hired Tressie Lieberman, the former Chief Marketing Officer (CMO) at Yahoo, as its first global Chief Brand Officer. Lieberman, who has also held marketing leadership roles at Chipotle and Yum! Brands, will start her new position on November 4. This appointment comes as part of a strategic move by Starbucks' CEO Brian Niccol, who has previously worked with Lieberman at Chipotle. In her new role, Lieberman will oversee Starbucks' marketing, product development, digital, creative, and analytics efforts.