Sony's PS5 Becomes Most Profitable Console Generation, Leads Market by Significant Margin with 97 Million Users

May 30, 2024, 12:02 AM

Sony's PlayStation 5 (PS5) has emerged as the company's most profitable console generation to date, surpassing previous sales records and leading the console market by a significant margin in the United States. The PS5's unit sales are trending 8% ahead of its predecessor, the PS4, while Microsoft's Xbox Series is trailing behind its earlier models. Sony has sold more than twice as many consoles as Microsoft in the last generation, maintaining a strong lead in the market. Additionally, PlayStation boasts 97 million monthly active users, with half of them still using the PS4. Despite the tapering hardware sales, Sony is focusing on user engagement and expanding its reach through new devices and peripherals. The PS Portal streaming handheld is proving to be a huge hit. The data comes from the Circana Retail Tracking Service.