Sony CEO Tony Vinciquerra Announces AI Use for Cost-Efficient Film and TV Production

May 30, 2024, 05:18 PM

Sony Pictures Entertainment is set to integrate artificial intelligence (AI) to reduce the costs of film and television production. CEO Tony Vinciquerra emphasized the company's focus on AI as a solution to the high expenses associated with making films today. Vinciquerra stated that AI will be used to produce both films for theaters and television in a more efficient way.