Snapchat Introduces AI Video Tool, Enhances My AI with Google Lens-Like Features

Sep 17, 2024, 05:21 PM

Snapchat is making significant advancements in artificial intelligence, as announced at its annual Snap Partner Summit. The company introduced a new AI video generation tool that allows select creators to generate videos from text prompts, with plans to extend this capability to image prompts in the near future, powered by Snap's own foundational video models. Additionally, Snapchat is enhancing its My AI chatbot with new features similar to Google Lens. The platform is also rolling out AI-powered portrait generation, which requires only one photo to create expressive images. These updates, which also include enhancements to Memories and My Selfie, are part of Snapchat's broader strategy to integrate AI into its services and make them more engaging for users.