Salesforce ($CRM) to Acquire Israeli Firm Zoomin for $450 Million

Sep 24, 2024, 09:26 PM

Salesforce ($CRM) has signed a definitive agreement to acquire Zoomin, an Israeli data management company specializing in unstructured data. The acquisition is valued at $450 million. This move aims to enhance Salesforce's Data Cloud and Agentforce, enabling smarter, personalized AI-driven customer interactions. The deal follows Salesforce's recent $1.9 billion acquisition of another Israel-founded company, Own. BessemerVP was the first investor in Zoomin.