SAG-AFTRA Strikes AI Voice Deal with Narrativ on Wednesday

Aug 14, 2024, 03:26 PM

The Hollywood actors' union SAG-AFTRA has announced a groundbreaking agreement with the online talent marketplace Narrativ on Wednesday. This deal allows actors to sell the rights to replicate their voices using artificial intelligence for digital audio advertisements. The agreement aims to ensure that actors can derive income from the use of their digital voice likenesses while maintaining control over how their voices are used. Union members will have the opportunity to add themselves to Narrativ's database and negotiate fees for the use of their AI-generated voice replicas. This development sets a new standard for ethical AI-generated voice replicas in the advertising industry.