SAG-AFTRA and Ethovox Ink Deal to Build Foundational Voice Model, Protecting Performers

Oct 29, 2024, 07:30 AM

SAG-AFTRA, the union representing approximately 160,000 actors and entertainment industry professionals, has signed a new agreement with AI voice company Ethovox to ensure performers are "protected and empowered in the AI age." The partnership aims to build a foundational voice model for digital replicas, creating AI-powered voice replicas based on extensive voice data. The deal secures essential AI guardrails, allowing performers to maintain control over their digital likeness and receive fair compensation.