SAG-AFTRA Calls Strike Against Major Video Game Companies Over AI Concerns, Impacting GTA 6

Jul 25, 2024, 11:50 PM

SAG-AFTRA, the union representing video game voice and motion-capture actors, has announced a strike against major video game companies, including Activision, Disney, Electronic Arts, Warner Bros., Take-Two, Insomniac, and Epic Games. The strike, effective from July 26 at 12:01 a.m., follows more than a year and a half of stalled contract negotiations primarily over concerns related to artificial intelligence. Union members are demanding stronger AI protections to prevent the misuse of their voices and likenesses. SAG-AFTRA President Fran Drescher emphasized the union's stance, stating, 'We’re not going to consent to a contract that allows companies to abuse A.I. to the detriment of our members. Enough is enough.' The strike affects around 2,500 performers and is expected to impact several high-profile game productions, including the anticipated release of 'GTA 6.' Video game producers have expressed disappointment over the union's decision to strike, noting that they were close to reaching a deal.