Roblox Launches Video Ads for All Advertisers, Targets Gen Z

May 1, 2024, 03:10 PM

Roblox has officially launched a new video advertising format that targets users aged 13 and older. This follows successful beta testing with major brands such as Walmart and Warner Bros. Pictures. The platform announced that these immersive video ads, which do not require custom-built 3D content, are now available to all advertisers. This development offers a scalable way for brands to engage with Gen Z audiences within Roblox's virtual realms.