Reddit Traffic and Ad Revenue Surge After Google Algorithm Change

Aug 12, 2024, 03:50 PM

Google's algorithm change in September 2023 significantly increased Reddit's search visibility, leading to a dramatic rise in its traffic from 132 million monthly visitors in August 2023 to 346 million in April 2024. This surge has prompted publishers like The New York Times and Puck to focus on Reddit, with some experiencing record readership. In response to the increased audience, publishers are launching or revamping their presence on the platform. Additionally, Reddit's advertising revenue grew by 44% in Q2, with over half of this growth attributed to performance advertising.