Reddit Partners with NFL, NBA, and MLB to Boost Ad Revenue

Jul 22, 2024, 01:05 PM

Reddit has entered into partnerships with major sports leagues, including the NFL, NBA, and MLB, to feature their videos and sports clips on its platform. These deals are aimed at attracting advertisers, with Reddit sharing the generated ad revenue with the sports leagues. According to Reddit COO Jen Wong, the company hopes that this content will boost its revenue by drawing more advertisers to the platform.