Reddit Partners with NFL, NBA, MLB, PGA Tour, and NASCAR; Stock Rises 5%

Jul 22, 2024, 02:00 PM

Reddit has announced new content partnerships with major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR, to feature exclusive sports content on its platform. The agreements aim to attract advertisers by providing game highlights, behind-the-scenes clips, and exclusive Q&As. Reddit will share the revenue generated from these advertisements with the sports leagues. According to Reddit COO Jen Wong, these deals are part of a broader strategy to increase user engagement and boost ad dollars. Following the announcement, Reddit's stock saw a 5% increase.