Procreate Rejects Generative AI, Gains Praise from Artists

Aug 19, 2024, 02:22 PM

Procreate, the popular iPad illustration app, has announced that it will not incorporate generative AI into its products. CEO James Cuda has expressed strong opposition to generative AI, stating that the company will never adopt the technology. This decision has been met with praise from digital creatives who value the app's commitment to maintaining traditional creative processes. Procreate's stance contrasts with other companies like Adobe, which have taken a more inclusive approach to AI. The company emphasizes that creativity should be made, not generated, and assures users that their work belongs to them.