Peter Chernin's North Road and Andreessen Horowitz Back New AI Studio Promise

Nov 19, 2024, 05:06 PM

Veteran media executive Peter Chernin and tech investor Andreessen Horowitz are backing Promise, a new studio that aims to revolutionize entertainment through the use of generative AI technology. The studio, founded by George Strompolos, Jamie Byrne, and Dave Diesol, marks a significant step in storytelling innovation. Promise plans to produce movies, series, and potentially games, utilizing the expertise of top generative AI artists and storytellers. This initiative, which has raised seed funding, is seen as a transformational moment in the entertainment industry. Peter Chernin's North Road Company is also involved in backing the studio.