Perplexity AI, Backed by Nvidia and Bezos, to Launch Ads with $50+ CPM in Q4

Aug 22, 2024, 06:00 PM

Perplexity AI, an AI-assisted search engine backed by Nvidia and Jeff Bezos, plans to introduce advertising on its platform in the fourth quarter. The company, which doubled its valuation to $1 billion in April, is circulating a pitch deck to potential advertisers. Perplexity AI's cost per thousand impressions (CPM) is expected to be over $50. The search engine, which has over 2 million downloads and 230 million monthly users, is positioning itself as a competitor to Google Search.