OpenAI, Valued at $157B, Explores Ads to Boost Revenue, Targets 1B Users

Dec 2, 2024, 11:30 AM

OpenAI, valued at $157 billion, is exploring the introduction of advertising into its artificial intelligence products as part of a broader revenue drive. The company, which aims to expand its user base to 1 billion, has hired advertising talent from Google and Meta to develop this new ads model. CFO Sarah Friar has stated that while the company is 'thoughtful' about integrating ads, it currently prioritizes its existing revenue streams. This move comes as OpenAI restructures to become a for-profit entity, seeking new revenue sources, and plans to leverage partnerships with companies like Apple and substantial infrastructure investments to achieve its growth targets.