OpenAI Targets 1 Billion Users, Plans $5B+ Data Centers and Ads, Pursues Partnership with Apple

Dec 2, 2024, 10:04 AM

OpenAI is targeting a user base of 1 billion as part of its growth strategy, seeking to join the ranks of major digital platforms. This ambitious goal comes as the company marks the second anniversary of the public release of ChatGPT. OpenAI is reportedly investing over $5 billion annually and is not yet close to breaking even, according to sources. Additionally, the company plans to build data centers in the Midwest and Southwest regions of the United States. OpenAI is also exploring the introduction of advertising to its products as part of its revenue drive, with CFO Sarah Friar emphasizing a thoughtful approach to this potential model. The company has recently hired talent from Meta and Google to support this initiative. Furthermore, OpenAI is pursuing a partnership with Apple, which could significantly enhance accessibility and technology interaction, potentially aiding its goal of reaching 1 billion users.