Oliviero Toscani, Iconic Photographer Behind Benetton Campaigns, Dies at 82 in Cecina from Amyloidosis

Jan 13, 2025, 06:39 AM

Oliviero Toscani, the renowned Italian photographer known for his provocative advertising campaigns, particularly for Benetton, has died at the age of 82. Toscani had been battling amyloidosis, a rare and incurable disease, for two years. He was hospitalized in Cecina, Italy, where his condition deteriorated, leading to his death. Throughout his career, Toscani revolutionized advertising by incorporating social issues into his work, such as racism, AIDS, and the death penalty, making Benetton a globally recognized brand. His campaigns often sparked controversy but were highly effective in drawing attention to societal issues.