NFL Faces $4.7 Billion Class Action Verdict Over Sunday Ticket Pricing

Jul 8, 2024, 01:56 AM

The National Football League (NFL) is facing significant financial and operational challenges following a $4.7 billion class action verdict. The ruling, which found that the league inflated the price of subscriptions for its Sunday Ticket broadcast package, could have far-reaching consequences for the NFL's revenue model. The league is currently seeking to overturn the verdict in a federal court in California, arguing that the evidence did not support the jury's decision. The case has drawn comparisons to past legal strategies by other sports leagues, such as MLB and NHL, which avoided similar trials by settling and lowering prices. Experts, including Andrew Brandt on FOS_Today, suggest that the outcome of this case could impact the NFL's approach to revenue sharing and competitive balance, although the NFL's Constitution and Bylaws indicate that a forced sale of out-of-market Sunday Ticket rights would not disrupt the salary cap or competitive balance.