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VisitNetflix Seeks Production Partner for Christmas Day NFL Games, Charging $800,000 for Ads
Jun 13, 2024, 06:12 PM
Netflix ($NFLX) is actively seeking a production partner for its Christmas Day NFL games, aiming to charge advertisers over $800,000 for 30-second in-game ads. The streaming giant has reached out to current NFL media partners, including ESPN, NBCUniversal, and CBS Sports, to produce the games, according to CNBC. Disney, which owns ESPN, has declined due to its commitments to college football games. Netflix plans to air two NFL games on Christmas Day this year.
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Markets
Yes • 50%
No • 50%
Advertising reports, official statements from Netflix, media reports
Yes • 50%
No • 50%
Netflix's official schedule, NFL broadcasts, sports news outlets
Yes • 50%
No • 50%
Official announcements from Netflix or the production partner, news outlets
Amazon • 25%
PepsiCo • 25%
Other • 25%
Apple • 25%
Advertising reports, official statements from Netflix and advertisers, media reports
ESPN • 25%
Other • 25%
CBS Sports • 25%
NBCUniversal • 25%
Official announcements from Netflix or the production partner, news outlets
Below 10 million • 25%
10-20 million • 25%
20-30 million • 25%
Above 30 million • 25%
Nielsen ratings, Netflix's official reports, media coverage