Netflix's Ad Tier Hits 70 Million Users, Sells Out NFL Christmas Game Ads

Nov 12, 2024, 02:08 PM

Netflix announced that its ad-supported streaming tier, launched two years ago, has reached 70 million monthly active users globally, nearly doubling since May and significantly up from 22 million in January. More than 50% of new Netflix sign-ups are now for ad-supported plans in countries where they are available. This substantial growth underscores the momentum in Netflix's advertising-supported business model. Additionally, the company has sold all available advertising slots for its upcoming NFL Christmas Day game broadcast, partnering with advertisers such as FanDuel and Verizon. Netflix's expansion into live programming and live sports broadcasting reflects its strategic efforts to diversify revenue streams and stay ahead of the competition.