NCAA and Power 5 Approve Settlement in Antitrust Lawsuits, Paving Way for Revenue Sharing

May 28, 2024, 06:01 AM

The NCAA Board has approved settlement terms in ongoing antitrust lawsuits, signaling a potential shift towards a model where schools share revenue with players. This landmark settlement, involving the NCAA and Power 5 conferences, could fundamentally change the landscape of college sports. The settlement, part of House v. NCAA, aims to eliminate collectives, prompting many to transition into university-funded marketing agencies to circumvent caps and mitigate legal risks. The NCAA is also looking to gain Congressional approval to make this settlement a law, despite its history as a serial antitrust violator.