NCAA Blocks Oklahoma State's QR Code Helmet Plan for NIL Fund

Aug 31, 2024, 06:01 PM

The NCAA has prohibited Oklahoma State University from placing QR codes on its football helmets. The QR codes were intended to link fans to the team's NIL (Name, Image, Likeness) fund, allowing them to donate to the school's official collective. Oklahoma State interpreted the QR code stickers as institutional decals permitted under NCAA bylaws. However, the NCAA views these QR codes as advertising or commercial marks, which are not allowed under its regulations. This decision comes as revenue sharing is set to begin next year, highlighting ongoing tensions over NCAA's regulatory power.