NCAA Approves Women's Basketball Fund: Revenue Units to Start in 2025, Rising to $25M by 2027

Jan 15, 2025, 11:49 PM

The NCAA has approved a new financial structure for the women's basketball tournament, known as the 'Women’s Basketball Fund,' which will start distributing revenue units to participating schools based on their performance in the tournament. This system, mirroring the long-standing practice in the men's tournament, was approved by NCAA membership with 288 votes in support, one against, and one abstention under proposal 2024-53. The fund will begin with $15 million in 2025, increasing to $25 million by 2027. A team reaching the Final Four could earn its conference approximately $1.26 million over the next three years. This move is seen as a significant step towards gender equity in college sports, reflecting a push to reward investment and success in women's basketball, and aligns with the use of the March Madness branding for the tournament.