NCAA Approves Revenue Units for Women's Basketball Starting 2025, Final Four Teams to Earn $1.3 Million

Jan 16, 2025, 12:30 AM

The NCAA has approved a new financial structure for the women's basketball tournament, allowing teams to earn revenue units for their performance in the March Madness tournament, starting with the 2025 event. This decision, unanimously supported by the NCAA membership with a vote of 292-0, marks a significant step towards gender equity in college sports. The Women's Basketball Fund will begin with a $15 million pool in its first year, representing 26% of the women's basketball media revenue deal, and will increase to $25 million by 2027, or 41% of the revenue. A team reaching the Final Four could earn nearly $1.3 million for its conference over the next three years. This system, which involves the distribution of 132 units over six years, mirrors the long-standing revenue distribution model used in the men's tournament, where units have been awarded for years.