NBCUniversal Secures $2.5 Billion Per Year, 11-Year NBA Rights Deal Starting 2025-26 Season

Jul 23, 2024, 02:22 PM

Comcast has confirmed that NBCUniversal has secured a deal to bring the NBA back to NBC. Comcast President Mike Cavanagh hailed the agreement as a testament to the company's breadth and reach. The deal, valued at $2.5 billion per year, is expected to span 11 years starting with the 2025-26 season. The agreement includes rights to broadcast USA Basketball, WNBA Finals, and holiday games. Comcast's Brian Roberts emphasized that the company is focusing on organic growth opportunities like this NBA deal rather than acquiring content companies.