NBCUniversal Bids $2.5B Annually for NBA Rights, TNT Can Match

Apr 29, 2024, 11:05 PM

Comcast's NBCUniversal is in advanced negotiations to secure a major NBA broadcast rights deal, prepared to offer approximately $2.5 billion annually. This move is part of an aggressive bid to acquire the rights currently held by Warner Bros. Discovery's TNT, which has the opportunity to match the offer. The deal, which also involves broadcasting on NBC and streaming service Peacock, is seen as a strategic attempt to outbid competitors, including last-ditch efforts by Warner Bros. Discovery to retain these rights. The potential agreement is significant as it could reshape the broadcasting landscape for NBA games, currently averaging a deal value of about $2.6 billion a year with existing contracts. TNT's coverage is particularly beloved by many NBA fans, adding a layer of complexity to the negotiations.