NBCUniversal in Advanced Talks for $2.5B Annual NBA Rights Bid, Competing with TNT

Apr 29, 2024, 11:05 PM

Comcast's NBCUniversal is prepared to pay approximately $2.5 billion annually to secure the broadcast rights for a package of NBA games, currently held by Warner Bros. Discovery's TNT. This move is part of a broader strategy by NBCUniversal to enhance its sports broadcasting portfolio, leveraging both its NBC network and streaming service, Peacock. The deal, if successful, would significantly increase the annual fees paid for NBA broadcasting rights, reflecting the high value and competitive nature of sports media rights. The negotiations are in advanced stages, with NBCUniversal making last-ditch efforts to outbid competitors. Other major players like Amazon and Disney/ESPN are also involved in the ongoing negotiations, indicating the high stakes and competitive nature of the deal.